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What actions do start-up founders need to take to protect their business?
- Unique innovation that should be protected with a patent.
- Promote Consumer Benefits, Focus on showing how your product saves customers time and money to enhance marketing efforts and follow with antitrust regulations.
- Compete with Market Leaders, A startup might face challenges due to the leader’s established reputation, Use different strategies to overcome the monopoly.
- Showcase Social Benefits, emphasize the company’s positive impact, such as reducing energy costs or donating food, company ensure long-term growth.
