Analytics
- Personalize your subject lines to make recipients feel special and increase open rates.
- Keep subject lines short, around five to six words with fewer than 35 characters, especially considering mobile users.
- Put the most important information first to grab attention quickly.
- Avoid overused words and excessive punctuation to prevent your emails from being flagged as spam.
- Try using A/B testing to figure out which subject lines your audience likes the most.
- Make sure to focus on the text below the subject line to grab people’s interest before they open your email.
